Director Branded Content - Complex Networks (BuzzFeed)
Cheetos x Complex Collaboration
4 Video Series + 1 Lookbook
Inside the Studio (Video 1)
Cheetos Runway Rendezvous (Video 2)
As the Director and Creative Lead for this four-part video series collaboration between Cheetos and Complex, I led the creative direction alongside a lookbook photographer to offer an exclusive behind-the-scenes look at stylist and designer Gabriel Held’s Cheetos-inspired fashion line for NY Fashion Week. Our series includes raw interviews, stylized b-roll footage, and expert editing to showcase Gabriel’s artistic vision and the fusion of creativity and flavor. From preliminary fittings to the excitement of the event, we captured the unique twist of Cheetos on the NY Fashion Week runway, immersing viewers in the creative process and behind-the-scenes excitement.
Crispy Carry-On : The Making Of (Video 3)
As the Director and Creative Lead for this project, I captured the journey of a Designer-Influencer crafting a Cheetos-inspired handbag. The video delves into the creative process, from drawing initial inspiration from Cheetos to sketching and constructing the custom handbag. We reveal the final piece at the Cheetos Party during NYFW, where it perfectly complements Gabriel Held’s fashion line on the runway. This behind-the-scenes look seamlessly blends vintage aesthetics with Cheetos' vibrant colors, highlighting the innovative fusion of fashion and flavor.
On the Runway with Hilary Taymour (Video 4)