Director Branded Content - Complex Networks (BuzzFeed)
Hot Ones x M·A·C Cosmetics Custom Pre-Roll
Stack & Dab
As the Director for this custom content collaboration between MAC Cosmetics and Hot Ones, I led the creative vision for a 30-second pre-roll featuring influencer Monet McMichael. Monet, wearing MACStack Waterproof Mascara, faces the Last Dab hot wing in a Hot Ones-inspired makeup tutorial. The production seamlessly transitions from a brightly lit makeup set to the iconic Hot Ones set, highlighting the mascara's resilience against tears and smudging. With signature Hot Ones zooms, overlays, and sound effects, we blended the humor of Hot Ones with the authenticity of a makeup review, creating a captivating showcase of MACStack's performance under extreme conditions.